ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

Starbucks to double presence in Asia

Starbucks' new Reserve Roastery stores are coming to Asia in 2016.

NEW YORK/SHANGHAI -- Starbucks aims to more than double its store numbers in Asia over the next five years, according to the chain's Asia head John Culver, in order to cultivate a key market as competition in the U.S. intensifies.

     The world's largest coffee chain was operating about 4,600 branches across Asia as of the end of September. It hopes to boost the number to 10,000 in five years, putting it on a par with the current figure in its home market of the U.S.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more