Asian Games highlights Chinese startups behind the scenes

Region's largest sports event in Hangzhou to be attended by President Xi

20230922 Asian Games - Hangzhou 2022

The 19th Asian Games is to kick off in the eastern Chinese city of Hangzhou on Saturday.   © Reuters

CK TAN, Nikkei staff writer

HANGZHOU, China -- The 19th Asian Games will kick off in Hangzhou on Saturday, showcasing China's engagement with the region through sports while demonstrating the latest technology from local entrepreneurs.

The once-every-four-year event, which will be held in the eastern Chinese city of Hangzhou until Oct. 8, won sponsorship from more than 170 leading Chinese and international brands including Alibaba Group Holding, Canon, Geely Auto, and Industrial and Commercial Bank of China.

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