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No people and no pastries are to be seen at this once hot Shanghai location of Tiger Attitude, which had raised money from big venture capital firms. (Photo by Noriyuki Doi)

NORIYUKI DOI, Nikkei staff writer

SHANGHAI -- A shopping mall here was abuzz with customers one day earlier this month -- all except for one bakery shop that was completely deserted.

"There are no products available due to equipment failure," read a sign posted at the entrance of Tiger Attitude Chartered Pastry Bank.

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