Chinese AR smart glasses startup plans funding round

MAD Gaze launches smartwatch that can be linked to its glasses

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MAD Gaze is a Chinese startup specializing in AR smart glasses for consumers. (Photo courtesy of MAD Gaze)

Zhang Ting, 36Kr

BEIJING -- MAD Gaze, a Chinese company that develops augmented reality smart glasses, is preparing for a new funding round after launching a motion control watch and wide-angle lenses that can be used at a distance.  

Tech majors such as Microsoft and Google have long launched AR glasses but the technology has yet to be used widely in part due to high prices. Estimates by industry officials showed that the majority of consumer AR glass makers sell an average of only around 2,000 units per annum.

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