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Startups

Chinese GoPro rival brings photo robot idea to Japan

Insta360 battles established rivals for attention in action and 360-degree cameras

Insta360's offerings include 360-degree and wide-angle action cameras. (Photo courtesy of Shenzhen Arashi Vision)

TOKYO -- Shenzhen Arashi Vision, a Chinese specialty camera startup operating as Insta360, has made a foray into the Japanese market with plans to develop a photo-taking robot.

Established just five years ago, the company sells its products in over 100 countries and opened a Japanese branch at the end of 2019. Although concerns have been raised about the possible impact of the spread of the new coronavirus on consumption, the company aims to increase its market share by expanding its sales network to compete with rivals such as GoPro.

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