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Chinese coding course provider indulges global ambitions

Shenzhen Dianmao Technology teaches kids to use its simplified Kitten language

Shenzhen Dianmao CEO Li Tianchi, a member of China's post-90s generation, intends to develop markets in Europe, where he was initially inspired to create his coding courses. (Photo by Yusuke Hinata)

GUANGZHOU -- Before Li Tianchi, the 30-year-old founder and CEO of one of China's biggest coding course providers, was to sit down for an interview with Nikkei, it was mentioned that he should feel free not to wear anything formal. He showed up in a red Doraemon sweatshirt.

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