GUANGZHOU -- Before Li Tianchi, the 30-year-old founder and CEO of one of China's biggest coding course providers, was to sit down for an interview with Nikkei, it was mentioned that he should feel free not to wear anything formal. He showed up in a red Doraemon sweatshirt.
Li owns several different-colored shirts featuring the popular Japanese cartoon character and often wears one while giving speeches to his Shenzhen Dianmao Technology employees.









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