ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Chinese drone maker DJI gears up for global expansion

Innovator seeks sales boost with low-price products and better customer services

DJI's innovation-oriented corporate culture has made the company less attentive than it should be to customized services that are vital for a success in the market for products for business users.   © Reuters

BEIJING -- Major Chinese drone maker DJI has unveiled a vision for its future as a world-leading technology company with a strong presence in a wide range of high-tech markets.

The Shenzhen, Guangdong Province-based company told its employees at the end of 2019 that its mission was to "become a technology company that continues promoting the progress of the human race."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more