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Chinese startup brings AI to the apparel industry

Virtual technology helps cut cost, streamline production, company says

HeartDub's platform is composed of a materials database, design images and images of sample clothes worn by a virtual model. (Photo courtesy of HeartDub)

BEIJING -- Chinese startup HeartDub has developed technology to provide virtual fabric samples to clothing manufacturers. The company says the technology, which uses artificial intelligence-based software, cuts product development costs and streamlines the production process.

HeartDub was founded in 2018. Its key technology gathers data on textile materials and digitizes the production process, using the software to create virtual fabrics that mimic the properties of the real thing. The startup aims to digitize logistics in the apparel industry and provide online solutions for the development and selection of textile materials, and production of clothing samples.

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