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Chinese streamer Douyu plots leap into Japan

Joint venture with Mitsui will target country's burgeoning esports market

Viewers of esports games via the Douyu platform can post comments to players.

TOKYO -- Chinese streaming platform operator Douyu plans to enter Japan through a partnership with trading house Mitsui & Co., a venture that will be watched closely to see whether a service with Chinese roots can gain traction in the fledgling esports market here.

Douyu and Mitsui will set up a joint venture in August, with the service to launch in September. The platform will livestream esports matches and let users post comments to players. The service will be adjusted in certain ways, such as streaming domestic games, to suit the Japanese market.

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