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Chinese video streaming site iQiyi makes first overseas move

Content provider joins with Malaysia's Astro to draw more users to paid viewing

Original content from Chinese streaming service iQiyi is already available on Malaysia's Astro satellite TV network.    © Reuters

BEIJING -- Chinese video streaming service provider iQiyi has formed a strategic partnership with Malaysian satellite television operator Astro to launch its business outside China for the first time.

The alliance enables iQiyi to lure customers in Malaysia through Astro's media and marketing network. Astro, for its part, can utilize the operating capacity of iQiyi, which has more than 100 million paying subscribers in China, through its technology and content platform.

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