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Startups

Entrepreneurs cross seas to chase the 'Japanese dream'

Untapped opportunities await those who clear high barriers

Stephane Danton, who hails from France, made use of his experience as a sommelier to start a business that sells flavored green tea.

TOKYO -- When it comes to ease of doing business, the World Bank ranked Japan 106th this year. But that number is not scaring off international entrepreneurs, who are coming to the country in growing numbers to seize opportunities their Japanese counterparts might be missing.

Chinese entrepreneur Dong Lu is one of them. He has lived and studied in his homeland, the U.S. and Japan. Of the three, he chose to start a business in Japan -- a restaurant reservation and payment app for international visitors -- because he found relatively reasonable office rents along with quality education and infrastructure.

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