ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Exclusive: SoftBank-backed Oyo torn between profits and growth

Rookie staff and angry hoteliers undermine 'Project Yukichi' for Japan domination

Oyo's ambitious but budget-conscious sales strategy in Japan highlights the startup's tough balancing act as it pursues both growth and profitability. (Photo by Yuki Kohara)

TOKYO -- Oyo, the SoftBank Group-backed discount hotel chain, is almost doubling its sales staff in Japan to try to boost profitability and reach its vaunted goal of becoming the country's biggest hotel chain by next year, the Nikkei Asian Review has learned.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more