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Startups

Facebook taps India's smaller cities with investment in reseller

Bangalore's Meesho complements WhatsApp's payment expansion in country

NEW YORK -- Facebook has invested in Bangalore-based reselling platform Meesho as the American social media giant seeks an edge in India's online payment and e-commerce market through exposure to an untapped consumer base in smaller cities.

The deal was announced by Meesho, whose more than 15,000 suppliers can reach customers through roughly 2 million resellers throughout the subcontinent, many in less-developed areas. Terms were not disclosed.

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