ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Facebook taps India's smaller cities with investment in reseller

Bangalore's Meesho complements WhatsApp's payment expansion in country

NEW YORK -- Facebook has invested in Bangalore-based reselling platform Meesho as the American social media giant seeks an edge in India's online payment and e-commerce market through exposure to an untapped consumer base in smaller cities.

The deal was announced by Meesho, whose more than 15,000 suppliers can reach customers through roughly 2 million resellers throughout the subcontinent, many in less-developed areas. Terms were not disclosed.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more