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Foodpanda's quick Japan exit highlights Asia's delivery wars

Operators rethink growth strategy after COVID-driven expansion boom

Foodpanda's hopes for the Japanese market were dashed by increasing competition and a shortage of drivers following a COVID-induced boom. (Photo by Takaki Kashiwabara)

SINGAPORE/TOKYO -- Just over a year after entering the Japanese market, Germany's food delivery giant Delivery Hero -- known for its Foodpanda brand in Asia -- announced it was pulling out, citing increased competition and a shortage of drivers.

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