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Startups

Gojek kick-starts Thai operation after brand unification

Indonesian ride-hailing startup challenges archrival Grab outside home turf

Indonesia's most valuable startup Gojek entered the Thai market in February 2019 when it formed a joint venture with Thai startup Get. (Photo by Ken Kobayashi)

BANGKOK -- Indonesia's most valuable startup Gojek on Thursday launched a new app for Thailand, in place of its previous app Get unique to the country, to challenge market leader and its archrival from Singapore, Grab.

The move comes about 10 weeks after the Indonesian decacorn (startup worth more than $10 billion) announced its plan to unify its Thai and Vietnamese brands and bring them under one technology platform to take the fight to Grab, which is operating more widely in the region and under the same brand and platform.

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