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Startups

Gojek to unify brand across four nations as Grab war rekindles

Indonesia ride-hailing giant abandons local names in Vietnam and Thailand

Indonesian decacorn Gojek will change its Vietnamese and Thai brands to Gojek and bring them under one platform.

JAKARTA -- Indonesia's most valuable startup, Gojek, will unify its Vietnamese and Thai brands and bring them under one technology platform, as it looks to strengthen operations and brand image beyond its home market.

The move comes as Gojek takes the fight to rival Grab, which is operating more widely in the region and under the same brand and application platform.

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