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Startups

Grab takes on Cambodia's PassApp for ride-hailing supremacy

Battle for local market pits deep pockets against market familiarity

Local startup PassApp has become shorthand for ride hailing in Cambodia, but now faces a challenge from Grab. (Source photos by Shaun Turton and Ken Kobayashi)

PHNOM PENH -- Grab's push to dominate Cambodia's nascent ride-hailing market is squeezing local leader PassApp and fueling a brutal price war that has drivers caught in the middle.

In a sign of how fierce the competition has become, more than 100 PassApp drivers staged a demonstration in the capital protesting fare cuts by the company. PassApp has said moves by its Singaporean rival have left it no choice but to lower prices.

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