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Startups

Hong Kong travel site Klook to enter Japan market in 2019

Unicorn looks to serve country's well-heeled travelers, backed by $200m in funds

Klook's most popular tour with Instagrammers is of the demilitarized zone separating North and South Korea. (Photo courtesy of Klook)

HONG KONG -- Hong Kong-based travel booking site Klook plans to enter the Japanese market in the first half of 2019, looking to cash in on Japan's popularity as a tourist destination and to serve the needs of Japanese travelers.

Japan is already the top destination on the Klook website. Now the "unicorn" -- an unlisted startup worth $1 billion or more -- is turning its attention to Japan's lucrative outbound travel market.

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