India's 'quick commerce' delivery expands beyond groceries

Emerging sector attracts startups looking to challenge Walmart and Tata

Indian startups such as Swiggy, Zomato and Zept are making aggressive moves to deliver groceries in less than 20 minutes. (Source photos by Reuters, Getty Images and Zept webpage)

SAYAN CHAKRABORTY, Nikkei staff writer

May 18, 2022 17:30 JST

BENGALURU -- A number of Indian startups have taken to delivering anything from food to fashion, pushing the fast-delivery sector beyond just groceries.

Quick commerce, as it is known locally, became the talk of the town last year as some of India's biggest startups made aggressive moves into the grocery delivery sector, which puts goods on doorsteps in less than 20 minutes.