Indian agritech startups struggle to reach and convince farmers

Price of technology, farming structure make sector impenetrable to companies

20250324 agritech startup Niqo Robotics

An artificial intelligence-powered sprayer made by Niqo Robotics can accurately apply chemicals to crops, helping farmers prevent waste. (Photo by AFP/Jiji)

QURATULAIN REHBAR

NEW DELHI -- Bajirao Gagare, a 50-year-old farmer in Maharashtra, says an agritech weather station and a soil sensor that he uses to help care for his tomatoes, brinjal, cauliflower and sugarcane have boosted his income by up to 35%.

The weather station stands guard over his crops like a modern-day scarecrow but with the ability to forecast sunny hours and tell him how much water his crops need up to 15 days in advance. The portable soil sensor tells him whether irrigation and nutrients have been sufficient.

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