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Startups

Indonesia's Sorabel, a 'Zara on steroids', sees magic in retail stores

Online venture also uses AI to spot fashion trends: "trumpet sleeves" prove a best-seller

Sorabel's AI looks at over 1,300 data points, including app usage, to tell the company what it should stock up on. (Photo by Kandida Ardi Nugraha)

JAKARTA -- Armed with an artificial intelligence application that helps it to spot fashion trends, and supported by what it claims is a clear path to profits, Indonesian fashion e-tailing Sorabel talks the usual talk of all startups except that it is also turning to a retail model from yesteryear to gain customers: actual physical stores.        

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