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Indonesia startup Storial works to shake up book publishing

Digitalization, selling IP rights part of strategy to spur reading, boost authors

Publishing entrepreneur Brilliant Yotenega -- better known as Ega -- says digital books are the key to boosting interest in reading in Indonesia. (Photo by Randy Mulyanto)

JAKARTA -- Brilliant Yotenega, co-founder and chief operating officer of Storial -- an online user-generated content storytelling platform -- says Indonesia's lack of a robust reading culture is not the fault of its people.

Yotenega, better known as Ega, senses a longing for books, citing his startup's experience teaching literacy to people in rural areas. "If you ask if Indonesians' reading interest is low, you have to know the root [causes]," he told Nikkei Asia in an interview. "Perhaps there is no reading material [available]."

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