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Startups

Indonesian entrepreneur brings youthful insights to government

Presidential adviser Putri Tanjung urges millennials to start businesses

Putri Tanjung, founder of Indonesian event-planning company Creativepreneur Event Creator, became a "special" presidential staff member in 2019. (Photo by Dimas Ardian)

JAKARTA -- In November 2019, Putri Tanjung, 23, received an unexpected call from Indonesian Minister of State Secretary Pratikno, a close aide to President Joko "Jokowi" Widodo: "The president would like to offer you to be a special staffer. Can you accept?" 

The young female entrepreneur and social media influencer found herself suddenly thrust into the political spotlight.

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