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Indonesian startup to cure ills with wellness ecosystem

Jakarta fitness boom inspires platform that 'unifies everything' health related

Jeff Budiman, co-founder of The Fit Company, was inspired by his own fitness fight after feeling weighed down by Jakarta's sedentary lifestyle.(Photo by Shotaro Tani)

JAKARTA -- Indonesia's capital might be the economic backbone of the nation, but it is also one of the unhealthiest places in the sprawling archipelago.

The Fit Company, a homegrown startup, sees cash in the capital's widening waistlines and has embarked on its own battle of the bulge in the growing health and wellness sector.

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