ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Startups

Japan companies go virtual to boost real-world profits

VR startup attracts big brands looking to pull through COVID fallout

Staff at Japanese virtual reality startup Hikky hold a meeting using avatars. (Photo courtesy of Hikky)

TOKYO -- As the COVID-19 pandemic casts its shadow over everything from shopping to attending concerts and trade exhibitions, attempts to re-create these experiences in a virtual world have been gathering steam.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more