ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Startups

Japan umbrella-sharer hopes when it rains, it pours yen

iKasa thinks it has found a formula to succeed where others failed

An iKasa user in Tokyo's Shibuya district: The service's umbrellas are sturdier than Japan's ubiquitous plastic ones. (Photo by Jada Nagumo)

TOKYO -- It is a Japanese rainy-day ritual: When the first droplets fall, pedestrians dash into the nearest convenience store to pick up a plastic umbrella. These umbrellas are sold by the tens of millions every year, and untold numbers are left on trains, forgotten in pubs or otherwise tossed in the trash.

An up-and-coming startup wants to put a stop to this.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more