ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Startups

Japanese-led AnyMind raises $8m for AI ads in Bangkok stations

Passengers' appearance will determine ads using tech from Singaporean startup

VGI Global Media's digital ads at a train station in Bangkok. (Photo by Takaki Kashiwabara)

BANGKOK -- Singapore-based AI ad technology startup AnyMind Group raised $8 million in its latest funding round Wednesday, looking to target rail passengers with ads based on their appearance at stations in Bangkok.

The Japanese-led company will step up its outdoor digital advertising business using artificial intelligence, starting in Thailand. Cameras placed with signage at train stations and elsewhere will capture the genders and age groups of passers-by to instantly display targeted ads.

The company entered into a joint venture in such operations with VGI Global Media, a Thai offline-to-online advertising solutions provider under the umbrella of Thai railway operator BTS Group Holdings. Expanding this later to the rest of Southeast Asia and Japan is under consideration, an AnyMind source said.

AnyMind issued new shares for private placement to Japanese leasing company Tokyo Century and VGI. A breakdown was not disclosed.

Founded in 2016 by CEO Kosuke Sogo and Chief Operating Officer Otohiko Kozutsumi, AnyMind operates in 11 Asian markets. The just-closed round brings its total current funding to $35.9 million. Its investors have included chat app provider Line.

AnyMind also aims to ramp up acquisitions in Asia using the new funds. The company said Wednesday that it has purchased Bangkok-based digital content management company Moindy Digital, which has more than 500 YouTube and Line TV channels in its network.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media