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Startups

Japanese-led AnyMind raises $8m for AI ads in Bangkok stations

Passengers' appearance will determine ads using tech from Singaporean startup

VGI Global Media's digital ads at a train station in Bangkok. (Photo by Takaki Kashiwabara)

BANGKOK -- Singapore-based AI ad technology startup AnyMind Group raised $8 million in its latest funding round Wednesday, looking to target rail passengers with ads based on their appearance at stations in Bangkok.

The Japanese-led company will step up its outdoor digital advertising business using artificial intelligence, starting in Thailand. Cameras placed with signage at train stations and elsewhere will capture the genders and age groups of passers-by to instantly display targeted ads.

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