ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japanese startup weaves gold from unsold apparel

Nagoya company sells brand-name clothing under new label

Fine CEO Yukari Kato transformed her once-indebted startup into an innovator in clothing resale. (Photo by Koji Uema)

TOKYO -- Each year in Japan, more than 1.5 billion items of clothing are left to languish in stockrooms and the warehouses after failing to catch the eye of the country's legions of discerning fashionistas.

Many designer labels refuse to sell the leftover clothes at a deep discount to avoid giving a cheap image to their brand. Instead, they opt to destroy the inventory.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more