NEW YORK -- Nasdaq-listed Luckin Coffee entered 2020 with a new title: the largest coffee chain in China by number of outlets, surpassing Starbucks.
The Xiamen-headquartered startup had 4,500 domestic locations opening by the end of 2019, outstripping the American competitor's 4,300, according to Thinknum Alternative Data. The surge owes to a growth-first model, with heavy spending on marketing and promotions backed by investors including BlackRock.
