Malaysia-based jobs-matching startup rides remote wave

Argentina-founded Workana focuses on English-speaking markets first

20200828 Workana COVID

Workana Co-founder and CEO Tomas O’Farrell said he has seen a 50% spike in freelancers joining his jobs-matchmaking platform to earn additional income during the pandemic. (Screenshot of Workana website)

DYLAN LOH, Nikkei staff writer

SINGAPORE -- When Tomas O'Farrell brought his startup from Argentina to Malaysia last year, little did he know that a pandemic on the scale of the coronavirus health crisis would be a factor in helping the business sink its roots into Southeast Asia.

Drawn by the rise of startups in the region, the 41-year-old co-founder and chief executive of freelancing portal Workana saw an opportunity to offer his startup's jobs-matchmaking services to technology companies hiring talent to fuel growth.

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