Malaysian unicorn Carsome keen to expand in Southeast Asia

Used-car platform eyes a strategic positioning in region's projected $270bn market

20231122 Carsome

CEO Eric Cheng says Carsome is "continuously optimizing our ecosystem to deliver the best customer experience in the used-car industry." (Nikkei montage/Source photos courtesy of Carsome) 

NORMAN GOH, Nikkei staff writer

KUALA LUMPUR -- Malaysia's first unicorn, online used-car platform Carsome, has advanced by leaps and bounds since launching in 2015 and is now looking to strategically position itself in a Southeast Asian market it sees as growing to an estimated $270 billion by 2025, CEO Eric Cheng told Nikkei Asia.

Founded by Cheng and Teoh Jiun Ee, currently chief executive of Carsome Academy, the group's automotive training institute, Carsome occupies a unique position in a country where the regional boom in unicorns -- startups valued at more than $1 billion -- in places such as Indonesia and Singapore has largely passed it by.

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