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Mommy-pedia: Singapore entrepreneur educates new parents online

Website has 'done the homework' for 33m users, CEO says

TheAsianparent CEO Roshni Mahtani Cheung targets young parents with a mix of local and Western parenting advice. (Photo by Koh Shi Kiat)

SINGAPORE -- Roshni Mahtani Cheung is solving a lot of problems for Asians with toddlers and small children. The 36-year-old CEO of theAsianparent, Southeast Asia's biggest parenting website, says it is "like an encyclopedia" for them.

"We've done the homework for you, so you don't have to think so much and you don't have to worry," Mahtani said, speaking in the confident tones of an entrepreneur at ease with pitching investors.

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