Philippine startup takes on Grab with 15-minute grocery delivery

Gokongwei-backed SariSuki braves Manila's traffic jams with new service

Startup SariSuki, through its Supah app, is promising deliveries within 15 minutes from time of order as it seeks to take advantage of a surge in online shopping. (Source photos courtesy of SariSuki and by Cliff Venzon)

CLIFF VENZON, Nikkei staff writer

June 22, 2022 20:35 JST

MANILA -- A Philippine startup backed by one of the country's biggest conglomerates on Wednesday launched a new service that promises the delivery of groceries within 15 minutes of being ordered, taking on superapp Grab's e-commerce business.

The service offered by SariSuki's Supah app is the first in the Philippines and hopes to benefit from the explosion of online shopping amid the coronavirus pandemic.