SAP to launch its first Asian startup incubator in Japan

German enterprise software giant unveils Chinese and Indian ambitions

20190531

Ram Jambunathan, managing director at SAP.iO, talked about why chose Japan as the first stop in Asia for its startup accelerating program. 

YIFAN YU, Nikkei staff writer

SAN FRANCISCO -- SAP, one of the world's biggest enterprise software companies, is about to launch its first startup accelerator in Asia and has picked Japan for its first foothold in the region.

While many large corporations see rising startups as threats, SAP is developing a unique model that works for customers, the startups and itself.

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