SadaPay deal has Pakistan looking to startups to attract foreign capital

Turkish fintech Parapa's acquisition of digital wallet startup seen as a harbinger

20240709 Digital payment

SadaPay gives Turkey's Papara fairly low-cost access to Pakistan's huge digital wallet market, and the deal could bring other foreign investors to the South Asian nation.

ADNAN AAMIR, Contributing writer

ISLAMABAD -- Pakistan's digital startups and a government that some say might be sufficiently motivated by the country's teetering economy could be about to align in a manner attractive to foreign investors, an outcome that was hinted at by a Turkish company's acquisition of digital wallet startup SadaPay.

Turkish fintech company Papara acquired SadaPay for $50.5 million after the State Bank of Pakistan, the central bank, approved the purchase in May. Papara will also pump $10 million into the startup, as per media reports.

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