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Seoul's Kurly remakes home cooking with overnight food delivery

Ex-Goldman banker brings passion for fresh food and quality service to logistics

Sophie Kim, founder and CEO of South Korean grocery delivery startup Kurly. (Photo by Ahn Seong-Bok)

SEOUL -- Sophie Kim, founder and CEO of fast-growing South Korean grocery delivery startup Kurly, began searching for her mission in life when she was a teenager. Her quest for something to which she could devote herself took her to the U.S., where she studied at Wellesley College and began trying to carve out a fulfilling future.

Kim, who also goes by the name of Kim Seula Sophie, developed an impressive resume which includes jobs at Goldman Sachs and McKinsey & Co. But she never found her true calling until she started Market Kurly, an online grocery shopping and delivery service, at the age of 31.

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