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Silicon Valley startup helps Japan and Indonesia learn English

Stanford-educated Vietnamese CEO eager to expand in Asia

Elsa CEO Vu Van founded the Silicon Valley-based startup in 2015. About one-third of the app's nearly 5 million users are in Vietnam. (Photo by Kentaro Iwamoto) 

SINGAPORE -- Education startup Elsa, founded by a Vietnamese CEO who launched an English-learning app for her home country in 2016, plans to set up offices in Japan, India and Indonesia as it looks to tap Asia's huge English-learning population.

The aggressive expansion by Silicon Valley-based Elsa adds to Asia's trend of education startups, or edtech, where technology-driven services change the way people learn and help fill unmet needs for education.

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