SINGAPORE -- Singapore, Southeast Asia's financial hub, has become a magnet for fintech startups. With the huge Asian market close at hand, the city-state has enhanced its strategic importance for businesses with innovative technologies and services for smartphones.
"I invest with Endowus." Last year, gigantic advertisements from digital wealth management platform Endowus cropped up in downtown Singapore and in mass rapid transit stations, catching the eye of pedestrians. Endowus ads were also seen on TV and video streaming services.