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SoftBank struggles to rein in herd as WeWork goes rogue

Masayoshi Son's ideal of 'loose confederation' at crossroads

NEW YORK/TOKYO -- The resignation of Adam Neumann from his post as CEO of WeWork exposes the cracks in the "herd" strategy espoused by Masayoshi Son, the chairman and CEO of SoftBank Group, the top shareholder of the office-sharing startup.

Son's concept of "herd" is a loose confederation of companies backed by the Japanese tech conglomerate that are able to operate without much meddling from the parent. "For a herd to be dynamic, the members should be loosely tied, with space for free movement," Son once said.

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