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Startups

Taiwan's Appier aims to follow Tokyo IPO with global growth

AI software developer targets $68bn ad market as privacy rules tighten

Appier co-founder and CEO Yu Chih-han says his company plans to take its AI-powered marketing software global. (Photo by Wataru Suzuki)

TOKYO -- Taiwan's Appier Group aims to follow up its successful IPO in Japan with expansion in the U.S. and Europe, its CEO says. But the company faces tough data protection regulations as it races to tap the global market for AI-powered advertising software.

"Our aspiration is to become a global company," Appier co-founder and CEO Yu Chih-han told Nikkei Asia. "In terms of investment, the most important aspect is to build a more global talent pool to help us to achieve the next stage of success."

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