ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintSite TitleTitle ChevronIcon Twitter
Startups

Tastes like cricket? Bug-based soy sauce heads to dinner tables

Tokyo startup sees protein-packed critters as promising alternative to beans

These crickets are fermented to make soy sauce.

TOKYO -- A Japanese startup specializing in edible insects has developed soy sauce with farmed crickets as its main ingredient, aiming to begin shipments this coming July.

Tokyo-based Join Earth is taking preorders via a crowdfunding website. A set of two 100-milliliter containers -- a dark and light soy sauce -- costs 5,000 yen ($45.70).

The new sauce is made through the fermentation of two-spotted crickets farmed by a startup affiliated with Tokushima University. The protein-rich insects are said to have a strong flavor and aroma, with the resulting product having a distinctive taste compared to conventional soy sauces.

The cricket-derived soy sauce will be brewed through June at miso production facilities in Toyota, Aichi Prefecture.

Feed given to the insects as they are raised affects the flavor of the sauce. Join Earth, established in November, hopes to popularize cricket-derived soy sauce by making improvements based on customer feedback.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends July 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media