Thailand's food delivery battle heats up as Go-Jek arrives

Indonesian unicorn hails local player Get to speed entry into growing market

A Get driver delivers food in Bangkok. The Thai food delivery market looks to grow at least 11% annually, given heavy traffic congestion. © Get Thailand

APORNRATH PHOONPHONGPHIPHAT, Nikkei staff writer

February 28, 2019 00:35 JST

BANGKOK -- Indonesian ride-hailing unicorn Go-Jek has formed a joint venture with a local startup to mount a two-wheeled challenge to local players in Thailand's growing, multimillion-dollar food delivery market.

Go-Jek, which recently raised $1 billion from investors including China's Tencent Holdings to fund its Southeast Asian expansion, enlisted established ride-hailer Get for its move into Thailand.