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Travel startup Klook plots growth by personalizing trips

Hong Kong unicorn aims to beat back rivals with better tech

A newlywed Chinese couple vacations in the Philippines. Klook plans to provide trip recommendations based on the purpose, such as romantic getaways.   © Reuters

HONG KONG -- As Asian tech startups face a tougher fundraising climate after the WeWork debacle, Hong Kong-based Klook Travel Technology will lean in on its experience-oriented approach to online travel booking.

Co-founder and Chief Operating Officer Eric Gnock Fah sees no worries about achieving growth, thanks to the sizable travel market. "Difficulties faced by startups are case by case," he told Nikkei in an interview.

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