TOKYO -- A Vietnamese travel startup is challenging established rivals by offering customers the chance to monetize their personal data with cryptocurrency rewards using blockchain technology.
Triip, headquartered in Singapore with operations in Ho Chi Minh City, will use its own cryptocurrency, TriipMiles, to buy information from customers about their upcoming travel plans. The customer can use the cryptocurrency to offset the cost of bookings with Triip, while the data will be sold on to hotels, restaurants and other service providers who will use it to target advertising.
