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Startups

Young Singaporeans greet invisible braces with a smile

Dental startup Zenyum capitalizes on self-care boom during COVID era

Natasha Chang says that she no longer hesitates to smile thanks to invisible braces that have straightened her teeth. (Photo by Mayuko Tani)

SINGAPORE -- For Natasha Chang, a 26-year-old who works in public relations, smiling had never come easy.

Ever since she was a teen, she was so self-conscious about her teeth that almost all of her photos from those formative years showed her with her mouth closed. But as the coronavirus pandemic kept her indoors -- and on video with colleagues and friends much more often -- she decided to do something about it.

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