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Business

Subaru, Shimano among Japan's top growing brands

Muji, Tokio Marine debut on the country's top 40 in Interbrand ranking

TOKYO -- The value growth of Fuji Heavy Industries' Subaru brand was the strongest among Japanese companies for the fourth consecutive year, surging 28% on the year to $3.57 billion in the latest global brand ranking released on Thursday by Interbrand Japan.

As a strong performer in the North American market, Subaru continues to set "safety and enjoyment" as a center for its brand image, gaining loyal fans around the world called "Subarists," the branding consultancy said.

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