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Subaru steers toward bigger US share with SUV-heavy lineup

Automaker will invest more to match its new scale, says corporate executive VP

Subaru is scaling up its investment to catch up with its growth, says Toshiaki Okada, corporate executive vice president.

TOKYO -- Subaru aims to capture more of the all-important U.S. auto market with more in-demand big cars, while walking a delicate line of price incentives amid heavy competition, Toshiaki Okada, a corporate executive vice president, told The Nikkei.

Okada spoke about management's effort to adjust to recent growth for the Japanese automaker, formerly known as Fuji Heavy Industries. Excerpts from the interview follow.

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