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Suntory, Asahi go on Asian offensive with shochu cocktails

Makers grasp opportunity as tourists bring taste for Japanese drinks home

Suntory's Horoyoi brand of shochu cocktails on sale at a convenience store in Taiwan.

TOKYO -- Suntory Holdings, Asahi Group Holdings and other Japanese alcohol beverage companies are actively expanding sales of shochu cocktails in greater Asia to serve the growing demand from travelers who return from their visits to Japan.

Cocktails made with shochu, a Japanese distilled spirit, are available in various flavors and levels of alcohol content, and are gaining popularity among Asian visitors to Japan. The drinks are a popular souvenir and named a must-buy item on websites catering to visitors to Japan, hence the growing focus.

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