ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business

Suntory, Asahi go on Asian offensive with shochu cocktails

Makers grasp opportunity as tourists bring taste for Japanese drinks home

Suntory's Horoyoi brand of shochu cocktails on sale at a convenience store in Taiwan.

TOKYO -- Suntory Holdings, Asahi Group Holdings and other Japanese alcohol beverage companies are actively expanding sales of shochu cocktails in greater Asia to serve the growing demand from travelers who return from their visits to Japan.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more