ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Taiwan tech tracker

New iPhone faces $700 test for growing sales

As pace of innovation slows, suppliers' fortunes hinge on price-sensitive consumers

Customers walk past an Apple logo in the Apple store at Grand Central Terminal in New York on Aug. 1.   © Reuters

TAIPEI -- Lee Jen-jen, a 60-year-old sales manager at a Taiwanese chemical company, is looking forward to this week's Apple debut event so that she can replace her 5-year-old iPhone 5s, which she bought for $649.

"New iPhone models in the past few years have become too expensive," Lee said. "I heard there is a new economical iPhone model that will come with a bigger screen and some premium features. That's exactly what I want."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more