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Takashimaya gambles on the power of the bow in Vietnam

A customer gets a taste of Japanese-style service at Takashimaya's new store in Ho Chi Minh City.

HANOI -- Takashimaya, a department store operator that traces its roots back 185 years, is hoping to use its brand power and Japanese-style hospitality to win over shoppers in Vietnam, where customer needs are not always a top priority among retailers.

On July 30, the company opened a store in central Ho Chi Minh City, becoming the first Japanese department store operator to set up shop in the Southeast Asian country.

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